Join Giant Sequoia founder and Meta Ads expert Jake Rector inside the INDUSTRY building on Thursday, November 13 for his Meta Ads Crash Course keynote presentation.

This 90-minute course is designed to give you the skills you need to run your own successful Meta Ads campaigns, or at the very least be able to discuss Meta Ads intelligently with students, agencies, and/or clients.

The class starts at 6:30pm and includes two 45-minute sessions with a 20-minute intermission. INDUSTRY has a very nice classroom that I have booked for this event. You’ll have access to refreshments and coffee, as well as ping pong and corn hole during intermission.

A recording of the event and a copy of the presentation deck will be available to anybody who buys a seat. Attendance is hardly required, but attendees can ask questions and hear solutions tailored to their particular marketing challenges. Students can use the promo code STUDENT to receive 50% off their seat. If you end up hiring Giant Sequoia as your agency-of-record, we will put the cost of your seat(s) toward your first invoice.

The curriculum and presentation deck are currently in development, but you can find the working syllabus below.

A) Media Strategy 101

• Brief History of advertising

• The Media Menu

• The Media Mix

• Budgeting

• Objectives and Reporting

B) Intro to Meta Ads

• History of Meta Ads

• Meta vs. Google

• Boosting versus Ad Account

• Facebook, Instagram, and Threads

• Ad products

C) Intro to Meta Business Manager

• Users

• Social Accounts

• Ad Accounts and Audiences

• Custom Audiences, Lookalike Audiences, and LTV

• Data Sources and Events Manager

• Product Catalogs

• Instant Forms

• Media Library

• Creative Hub

D) Campaign Setup

• Meta Ads Campaign Structure

• Choosing the right budget and objective

• Choosing the right target audiences

• Building ad creative

• Setting up experiments

E) Launch, analysis, and optimization

• Setting up pixel events

• Partner Integrations

• Google Tag Manager

• Google Analytics 4

• UTM Links

• Owning your user data

• Understanding ads performance data, spotting trends

• Gardener versus carpenter approach

• All digital campaign elements should be reactive to user data including website

F) Tips, Tricks, and Scenarios

• Using AI for copy and images

• Creative apps and tools

I will whiteboard out hypothetical marketing approaches toward the following business objectives. We can sub these out for ideas from the class as well, if there are any.

1. Driving sales at a brick and mortar retail store.

2. Running for mayor of your town.

3. Selling movie tickets at a dine-in theater