Join Giant Sequoia founder and Meta Ads expert Jake Rector inside the INDUSTRY building on Thursday, November 13 for his Meta Ads Crash Course keynote presentation.
This 90-minute course is designed to give you the skills you need to run your own successful Meta Ads campaigns, or at the very least be able to discuss Meta Ads intelligently with students, agencies, and/or clients.
The class starts at 6:30pm and includes two 45-minute sessions with a 20-minute intermission. INDUSTRY has a very nice classroom that I have booked for this event. You’ll have access to refreshments and coffee, as well as ping pong and corn hole during intermission.
A recording of the event and a copy of the presentation deck will be available to anybody who buys a seat. Attendance is hardly required, but attendees can ask questions and hear solutions tailored to their particular marketing challenges. Students can use the promo code STUDENT to receive 50% off their seat. If you end up hiring Giant Sequoia as your agency-of-record, we will put the cost of your seat(s) toward your first invoice.
The curriculum and presentation deck are currently in development, but you can find the working syllabus below.
A) Media Strategy 101
Brief History of advertising
The Media Menu
The Media Mix
Budgeting
Objectives and Reporting
B) Intro to Meta Ads
History of Meta Ads
Meta vs. Google
Boosting versus Ad Account
Facebook, Instagram, and Threads
Ad products
C) Intro to Meta Business Manager
Users
Social Accounts
Ad Accounts and Audiences
Custom Audiences, Lookalike Audiences, and LTV
Data Sources and Events Manager
Product Catalogs
Instant Forms
Media Library
Creative Hub
D) Campaign Setup
Meta Ads Campaign Structure
Choosing the right budget and objective
Choosing the right target audiences
Building ad creative
Setting up experiments
E) Launch, analysis, and optimization
Setting up pixel events
Partner Integrations
Google Tag Manager
Google Analytics 4
UTM Links
Owning your user data
Understanding ads performance data, spotting trends
Gardener versus carpenter approach
All digital campaign elements should be reactive to user data including website
F) Tips, Tricks, and Scenarios
Using AI for copy and images
Creative apps and tools
I will whiteboard out hypothetical marketing approaches toward the following business objectives. We can sub these out for ideas from the class as well, if there are any.
Driving sales at a brick and mortar retail store.
Running for mayor of your town.
Selling movie tickets at a dine-in theater
Join Giant Sequoia founder and Meta Ads expert Jake Rector inside the INDUSTRY building on Thursday, November 13 for his Meta Ads Crash Course keynote presentation.
This 90-minute course is designed to give you the skills you need to run your own successful Meta Ads campaigns, or at the very least be able to discuss Meta Ads intelligently with students, agencies, and/or clients.
The class starts at 6:30pm and includes two 45-minute sessions with a 20-minute intermission. INDUSTRY has a very nice classroom that I have booked for this event. You’ll have access to refreshments and coffee, as well as ping pong and corn hole during intermission.
A recording of the event and a copy of the presentation deck will be available to anybody who buys a seat. Attendance is hardly required, but attendees can ask questions and hear solutions tailored to their particular marketing challenges. Students can use the promo code STUDENT to receive 50% off their seat. If you end up hiring Giant Sequoia as your agency-of-record, we will put the cost of your seat(s) toward your first invoice.
The curriculum and presentation deck are currently in development, but you can find the working syllabus below.
A) Media Strategy 101
Brief History of advertising
The Media Menu
The Media Mix
Budgeting
Objectives and Reporting
B) Intro to Meta Ads
History of Meta Ads
Meta vs. Google
Boosting versus Ad Account
Facebook, Instagram, and Threads
Ad products
C) Intro to Meta Business Manager
Users
Social Accounts
Ad Accounts and Audiences
Custom Audiences, Lookalike Audiences, and LTV
Data Sources and Events Manager
Product Catalogs
Instant Forms
Media Library
Creative Hub
D) Campaign Setup
Meta Ads Campaign Structure
Choosing the right budget and objective
Choosing the right target audiences
Building ad creative
Setting up experiments
E) Launch, analysis, and optimization
Setting up pixel events
Partner Integrations
Google Tag Manager
Google Analytics 4
UTM Links
Owning your user data
Understanding ads performance data, spotting trends
Gardener versus carpenter approach
All digital campaign elements should be reactive to user data including website
F) Tips, Tricks, and Scenarios
Using AI for copy and images
Creative apps and tools
I will whiteboard out hypothetical marketing approaches toward the following business objectives. We can sub these out for ideas from the class as well, if there are any.
Driving sales at a brick and mortar retail store.
Running for mayor of your town.
Selling movie tickets at a dine-in theater
