SHANA ANDERSON IS RUNNING FOR STATE SENATE.
Project Scope
Branding
Strategy + Messaging
Website
Campaign Collateral
In political campaigns, trust is built through consistency and authenticity. When Shana Anderson launched her campaign for Utah State Senate District 19, she needed a brand that didn't just stand out, but truly told her story.
Branding
Every element of the visual identity was deeply intentional: the patriotic color palette and distinct stripes are a proud nod to Shana’s time in the U.S. Army, while the custom 'A' mimics the peaks of the Wasatch Front, doubling as a protective shield for the house. Anchoring the design is a single star, representing Shana herself—standing tall and fighting for what she believes in.
Strategy & Messaging
Every ad is an experiment in growth, and a political campaign is no exception. Giant Sequoia worked closely with Shana to distill her legislative priorities into an impactful messaging strategy that spoke directly to the everyday concerns of District 19 residents.
Website
A campaign website has to do more than look good, it needs to mobilize. Giant Sequoia designed and engineered Shana’s website to serve as the ultimate rallying point for the campaign.
Campaign Collateral
A winning campaign requires a seamless bridge between the digital jungle and boots-on-the-ground reality. Giant Sequoia extended Shana's brand into the physical world by designing an expansive suite of high-impact campaign collateral.