We use ads to help you
GIANT SEQUOIA IS A full-service ADVERTISING agency born in the digital age.
VISIT US in Salt Lake City, Utah.
David Ogilvy, Grandfather of Advertising
“If it doesn’t sell, it’s not creative.”
Welcome to the Jungle.
Living organisms and businesses alike must adapt and grow in order to survive and rise above their competition.
FOUNDING PRINCIPLES
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Advertising is and always will be about communication between humans. David Ogilvy, the Grandfather of Advertising, set the stage for Giant Sequoia’s creative process. He believed in the Big Idea and the power of a cohesive brand. He believed ads should be honest, visual, and legible. And he always sought to understand his audience as intimately as possible.
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Advertising is half art and half science. We help clients establish a Northstar Metric, like revenue. Once you have great metrics, you can track if you have incremental results. This is what we call The Learning Cycle.
Alex Schultz, CMO, Meta
“Not everything that matters can be measured, and not everything that can be measured matters.”
our processES
The Learning Cycle marries the art and the science of advertising into an eternal process.
We use insight to create new creative experiences that connect with customers. We measure the impact of creative to create new insight about the customer experience. Then we use that insight to make better creative. The Learning Cycle is our approach to campaign analysis and optimization.
Brand guides that breath life into your brand with Archetyping.
We use a unique archetyping process borrowed from psychology and storytelling to guide the development of a more consistent, human brand. As an archetype, your brand can be the Hero (or the Mage, or the Jester, or the Everyman…) of the story.