Edison House is a private club.
Consulting
Our partnership with Edison House goes far beyond traditional agency deliverables; Giant Sequoia operates as a deeply integrated strategic consultant and a true extension of their internal team. Recognizing that a premium, members-only social club requires sophisticated, agile operations, we stepped in to architect and optimize their internal marketing systems from the ground up. From auditing workflows to advising leadership on high-level brand positioning, we serve as the guiding compass for all things marketing.
Production
We architect social media content on a rigorous quarterly schedule, anchored by full-scale photo and video shoots. To ensure total alignment and eliminate guesswork, every single shoot is guided by an extensive creative brief, and every individual post is accompanied by a detailed concept pitch and visual storyboard. This allows the Edison House team to fully visualize the final asset before a single camera turns on.
Giant Sequoia handles the heavy lifting—hiring and managing elite production crews on-site, directing the creative vision, and executing high-end video editing that translates the physical luxury of the club into a captivating digital experience.
Ads + Analytics
Giant Sequoia manages full-scale, ongoing campaigns on both Google Ads and Meta Ads. And we built the analytics infrastructure required to optimize digital ad campaigns toward bottom-funnel conversions.
What do you do when a member makes a video about her workout that out-performs your own content? We turn it into an ad. Collaborative Ads and UGC content offer a huge boost in reach, performance, and efficiency. In this specific case, our ad boosted this member’s Instagram profile to over 10,000 new eyeballs AND drove 15 scheduled tours through the club’s website during it’s 7-day ad spend.
Tours from last 7 days
attributed to Meta Ads
Monthly Muse is an open house event designed to attract potential new members into the club for a unique cultural experience. About half of the RSVPs for Muse come in organically within the first couple of days of announcing the event each month. We use Meta Ads tactically (as needed) to sell out the event. This ensures there is never an empty seat at Monthly Muse.
Attendance to monthly muse